Editorial standards
About LookerDress
What LookerDress is, what it covers, and how the site is put together today.
Updated
Needs legal review
LookerDress is an editorial site that helps readers choose a dress for a specific occasion, dress code, season, fit or budget. It is made for style guides, buying guides and reviews, and a buying guide or review may link out to retailers where a featured dress can be bought.
How the site is put together today
LookerDress is in active development. The articles on the site are drafted with AI assistance, and each one is checked by the LookerDress writer and a second reviewer before it is published. The AI Policy explains how AI assistance is used.
Bylines
Jenisha Jonchhe, a fashion writer and designer, is the author of every article on LookerDress. Her author page describes her background and lists her articles.
Standards and money
The Editorial Policy explains how coverage is decided, how evidence is labelled and how prices are shown. The Affiliate Disclosure explains how the site can earn money from retailer links.
Contact
The form on the contact page is not connected yet, so it cannot receive messages today.
Editorial scope
What LookerDress covers
Occasion Dresses
For finding a dress by what's on your calendar: a wedding, a work event, a black-tie invitation.
Dress Codes
For working out what a dress code asks you to wear, from casual to black tie.
Fit & Size
A starting-size finder and a size converter, each printed with the published chart it reads from.
Seasonal Dresses
For dresses that suit the season you're dressing for.
Dresses by Budget
For shopping to what you want to spend, starting with a cost-per-wear calculator.
Style Guides & Inspiration
Longer-form guides to style and fashion, one question at a time.
Buying Guides
Roundups of dresses for a specific occasion, fit or budget, each with how its list was put together.