New York Fashion Influencers to Follow

If you want a New York feed that's actually useful, start with these ten creators. They cover everything from plus-size style to vintage to stylist-level outfit building. Below them you'll find five NYC fashion sites worth bookmarking and a short answer on how to become an influencer yourself.

Influencer or blogger?

The difference is mostly business model. An influencer sells a lifestyle and shows how products fit into it. A blogger writes from a personal angle and collects content around a topic. Plenty of people do both.

New York is still the obvious place to look. Many American fashion brands, stores, design schools and media offices are based here, so the city's street style tends to set the tone.

10 New York fashion influencers

Justin Livingston (@justinliv)

A New York fashion blogger and Instagram regular. His look is relaxed and mostly light-toned, which stands out in a city that defaults to black. He keeps the basics simple, but he can pull off a full dressed-up outfit too.

Luda Weigand (@luda_)

A DJ and model with an off-duty look: white block-heel boots, bold cuts, a lot of attitude. Follow for street-style ideas that feel unplanned.

Katie Sturino (@katiesturino)

Author, entrepreneur and body-positivity voice who pushes for wider size ranges. Her #SuperSizeTheLook posts show how to wear trends that brands rarely design for larger bodies. Good if you're tired of being told what you "can't" wear.

Kelly Augustine (@kellyaugustine)

A New York-born fashion and celebrity stylist, content creator and lifestyle expert. Her feed is strong on maxi dresses and jumpsuits, and her styling work has been published in several outlets. Look here when you want outfits put together by someone who does it for a living.

Maxey Greene (@maxeygreene)

A plus-size model and inclusivity advocate. Her feed leans floral and feminine, with a soft fall palette. Useful for seeing how prints work on a curvier frame.

Courtney Quinn (@colormecourtney)

The creator of the Color Me Courtney blog, known for rainbow outfits and retro costume-style looks. If your closet is beige and you want a push, start here.

Karen Blanchard (@karenbritchick)

British-born YouTuber who lives in New York and runs the site Where Did U Get That. Her wardrobe jumps between edgy and very English, and her videos encourage you to build your own style rather than copy hers.

Sai De Silva (@scoutthecity)

A New York creator who balances fashion with parenting two kids. Her work-ready outfits are a good model for dressing up a bit on a real-life schedule, and her YouTube channel also covers family, wellness and travel.

Chizi Duru (@chiziduru)

A U.S. vlogger best known for natural-hair content on her self-titled YouTube channel. Her Instagram is funny and personal, which makes it easy to keep following.

Shelcy and Christy (@nycxclothes)

Sisters and NYC content creators who share vintage-leaning outfits and home decor. A good pick if you like thrifted looks with a story attached.

NYC fashion sites worth bookmarking

Fashionista

News, designer coverage, runway reports and style tips, plus career advice for people trying to get into the business.

W Magazine

A long-running American magazine covering fashion, art, film and celebrity. Read it for the editorial and photography.

The Daily Front Row

Often just called The Daily, this is a fashion industry publication with show reviews, celebrity style and industry news. The source named Brandusa Niro as publisher and gave 2011 as the launch year.

Atlantic-Pacific

Blair Eadie's personal-style blog, built around mixing East Coast and West Coast looks.

How to become a fashion influencer

Pick one platform and start posting. Instagram, a blog and YouTube are the usual choices. Brands will notice you once you have an audience and a clear point of view, and then you may be offered free product or sponsored deals.

If you'd rather work behind the scenes, see our guides to becoming a fashion stylist and fashion jobs.